If you are a beginner, this article will give you the basics of SEO. After reading this article, you will understand:
- Definition of SEO?
- Importance of SEO
- How SEO works
- 9 important notes for beginners to learn SEO
Right now you start learning the first information about SEO, if you have any questions please leave a comment so I can help you answer.
What is SEO?
SEO is an acronym for Search Engine Optimization , is a process of improving the ranking of a website on search engines to help users find a website more easily on the search results. search results.
In the search results table, SEO stands below the position of Adwords ads (currently the Adword results will have the word “Ad” appearing on the ad form). SEO results are obtained after a process of optimizing efforts and achieving popular rankings that are often called from TOP 1 to TOP 10 (No. 1 to No. 10 position on 1 page)
SEO is doing all the work to improve your search engine results table (SERP) rankings for free.
What is the importance of SEO?
Nowadays, the internet has become a place to store all the necessary information of users. The Internet thrives and causes user behavior to change as well, from the traditional buying behavior in the past to more consumers buying on the internet.
SEO helps increase the number of potential customers
In the process of purchasing or searching for information related to products/services, consumers will certainly perform search queries on search engines. Now if your website does not appear on the SERP, then you have certainly lost a large number of potential customers.
SEO helps increase brand awareness
In a traditional business, you need to have a store in a good location with lots of traffic from which you will have more potential customers. In online business with search engines, too, every day users have thousands of search queries showing interest in the industry, product or service you are providing. If you don’t appear on the search rankings, it’s like you don’t have a good position in the traditional business.
You appear on the search rankings so more users can see you when they need it. From there, it will create brand experiences in the minds of users, well optimized this will surely give you the opportunity to become a beloved brand on the internet.
SEO supports optimizing the cost of reaching customers
Compared to other methods of reaching customers, SEO really saves you costs. Successful SEO implementation will get you thousands of visits every day.
Assuming there are 1000 visitors per day you can sell 50 products per day, with Adwords advertising you will lose money for each visit, with other types of display advertising you also lose convenience for each visit. that visit, but with SEO you don’t have any additional advertising costs. It’s great isn’t it?
SEO helps you understand your customers better
The most important job in the optimization process is to provide really useful information to the target customer. And to be able to do this well, you need to do very detailed research on the behavior and desires of your target customers so that you can create high-quality content that satisfies customers. This research process will definitely help you understand your customers better.
How does SEO work?
Doing SEO means the activities of optimizing your website for the search engine you want to rank for, for example: Google, Yahoo, Bing or Yandex, Baidu, Yahoo…
Each search engine has different algorithms to help determine the best search results for users.
You can also learn more about how Google search works at Google’s own blog here
Video explaining how Google search works
Notes when doing website SEO
For most people when it comes to doing SEO, everyone thinks that they are optimizing for Google. That’s why VietMoz will focus on optimizing your website for Google in this article.
There are many important things to successfully put your website on TOP, but in this article I would like to suggest the most important notes that you need to try to optimize.
1. Optimize Google’s crawlability
The most important step is to optimize the website so that Googlebot can crawl it easily.
Googlebot is the common name for Google’s web crawler. Googlebot is a collective name for two different types of crawlers: desktop crawlers (Googlebot Desktop) that simulate users on desktop computers and mobile crawlers (Googlebot Desktop). Smartphone) simulates a user on a mobile device.
– According to Google
Think of it like this: Suppose you come to attend an seo class, but the building guard did not allow you to enter the class so surely you will not be able to gain knowledge. And similarly if your website blocks Google’s crawling process, surely Google can’t rank your website, right?
SOME DATA COLLECTION INFORMATION YOU NEED TO KNOW
On November 4, 2016, Google officially announced that it is testing mobile-first indexing instead of desktop indexing as before.
On March 26, 2018 Google officially announced the priority of indexing on mobile devices (Mobile First Indexing).
It’s still a bit confusing, isn’t it? I will list some technical criteria so that you can understand more simply. To optimize the data collection process, you need to pay attention to the following information:
Server, the server where hosting is located
- File Robots.txt
- HTTP status code
- Robot meta tags
- HTML code of web content
If you can’t optimize yourself, get help from a programmer or contact the person who created your website directly. Just a few small steps but will make your website more Googlebot friendly.
2. Keyword Research
Keyword research is the most important job of an SEO campaign. The process of keyword research affects the investment budget of the whole project as well as strongly impacts the SEO strategy.
The most important job of the keyword research process is to find the set of keywords that need to be optimized and support the process of building a content strategy. If done incorrectly, it will consume a lot of resources of the business without bringing any really valuable results.
At the present time when researching keywords, you need to pay attention to information related to:
- Search intent
- Latent semantic indexing (LSI keyword)
- Long tail keywords
Researching and choosing SEO keywords is not easy, I advise you to take the time and seriousness to search and build a set of keywords. Also you may need help from professionals to complete this process.
3. Optimizing website structure
Simply put, optimizing website structure is how you organize your website content. A website usually consists of content on a variety of topics presented on posts and pages.
Site structure is concerned with how this content is grouped, linked, and presented to the reader. If you have a good site structure, it will be easier for users to find and Google can also index your URL better.
The following types are related to the web structure (excluding the homepage):
- Articles Category
- Product portfolio
- Independent Articles (Page)
- News Articles (Post)
- Product article (Detail or Product)
4. Build SEO-standard content
One of the hardest jobs in the SEO process is writing articles, it’s not easy to build a valuable website because you need a lot of work to create quality articles.
I usually update articles every day on the website, the number of new web sites is more. The later stage will be less, maybe 1 to 3 lessons / week. Sometimes it can be only 1 post/week or 1 post/month
One of the techniques that can assist you in the process of writing standard SEO articles is SEO writing. In addition, you can refer to other topics related to how to create content at blog content
5. Onpage optimization
Onpage SEO is a very important job of the website SEO process. Onpage optimization SEO can simply be understood that all the things you optimize on the page are called onpage optimization.
Your website’s ranking is partly determined by on-page optimization factors. Onpage SEO factors include technical factors (e.g. the quality of your website code and speed) and content-related aspects, like the quality of the content on your site.
On-page optimization is also a job that I do monthly, in the past, I did it weekly when I first started SEO.
6. Off-page optimization
All the optimization outside of your website is called Offpage SEO. These jobs can include link building or social optimization and building a brand reputation (or mention).
Offpage SEO is also one of the time-consuming techniques by the process of searching and building systems to generate promotional signals for your website. This job is quite sensitive because if you do not comply with Google’s regulations, it will most likely cause your website to be penalized for a link scheme that violates Google’s webmaster guidelines.
Currently in Vietnam, because forums and blogs are less and less, the process of optimizing Offpage SEO also becomes more difficult for newcomers. As for experienced people, they may already have their own systems, so they have a better ability to develop and maintain rankings than newcomers.
In case you do not have enough resources for offpage SEO with backlinks, you should focus on optimizing social networks. The power of social networks, if fully exploited, will make it easier for your website to rank up.
7. Analyze and measure SEO effectiveness
After an optimal time, your website will receive more signals (Onpage and Offpage signals). Now you need to use tools to be able to analyze and measure the effectiveness of the past SEO process.
There are many SEO tools that can help you do this, but I recommend the two most important tools: Google Analytics and Search Console.
Google Analytics will help you understand the behavior of users when accessing your website. In addition, Google Analytics helps you to know important data information such as:
Number of visitors
Time on site by user per post (Time on-site)
Number of pages per session (Page View)
and many more stats
Search Console is the favorite tool of SEO people, formerly Search Console was called Google Webmaster Tools. This tool helps you analyze the performance of the website, helping the website owner to detect and fix errors on the web such as duplicate title tags, duplicate descriptions. In addition, Search Console also helps you to know the source of links pointing to your website and many other great things.
8. Optimize for mobile devices
Billions of people use smartphones to access the internet. This number is really huge and if you are the owner of a website, you certainly cannot help but spend time optimizing your website to be more mobile-friendly.
In addition, with Google now prioritizing indexing on mobile devices, the process of optimizing websites to be more mobile-friendly has become one of the very important criteria.
There are many ways to make your website more mobile-friendly:
- Use the same link but create a website interface on your own computer and on your own phone.
- Use 2 different paths for desktop and mobile interfaces.
- Using the same link and interface on the computer is able to scale when entering other mobile devices (Responsive)
Usually, Responsive technology is chosen by the majority of webmasters to optimize websites more friendly to mobile devices because of the flexibility of this technology as well as the technology is really compatible with almost all mobile devices. motion.
In addition, you can also pay attention to AMP (Accelerated Mobile Pages) technology that allows to optimize the overall performance of the website. AMP is also a technology recommended by Google for webmasters to apply to their websites.
Simply put, if your website uses AMP technology, then if users use mobile phones to search and see your website. Then the loading speed of your page will be extremely fast, creating a great experience for customers when accessing your website.
Currently AMP technology is great but unfortunately when using this technology, our website will not be able to have functions such as comments or the ability to collect customer information and shopping cart functionality. use.
Therefore, optimizing for mobile devices often webmasters will use Responsive technology as the main. There are a handful of news sites that use AMP, but not much.
9. Optimize user experience
On October 26, 2015 Google used RankBrain to rank search engine SEO methods, there have been certain changes, and especially since then, optimizing the user experience signal has become an important ranking signal. the importance of the process of bringing the website to the TOP.
As RankBrain becomes part of the ranking algorithm, RankBrain uses machine learning to identify results that actually match a user’s search query.
To optimize the user experience, VietMoz Academy recommends that you pay attention to optimal:
Dwell time (time spent by the user on the page during each session)
- User Search Intent
- CTR (click-through rate)
- Bounce rate
Above I have just shared with you the 9 most important factors to keep in mind when doing SEO.
Please note that there are many other technical criteria, but if well optimized the above 9 factors will help your website increase significantly in the Google search results.
Popular types of SEO
In the world’s popular search engines, in addition to the article SEO type, you may be interested in the new types of SEO optimization that have grown strongly in recent times:
- Map SEO (Local Search Optimization)
- Image SEO (Image Optimization)
- Video SEO (Video Optimization)
- Voice search (Optimize voice search)
There are also some more terms to talk about other SEO models such as overall SEO, keyword SEO, SEO APP.
What is overall SEO?
This is the concept of optimizing full-page SEO for the purpose of increasing the awareness of the whole website. Focus on the goal of pushing TOP most keywords related to the product or service that a business is providing as well as focus on SEO keywords that potential customers of the business are interested in.
What is keyword SEO?
Keyword SEO is a concept in Vietnam used to talk about companies that only focus on SEO for main keywords (usually popular sales keywords). SEO contracts of this type usually have a moderate number of keywords and focus on short keywords. The opposite of the overall SEO model is to focus SEO on long-tail keywords.
What is SEO APP?
SEO APP is an SEO model of applications to the TOP of Google so that users can find and install them right on the search results. In addition, SEO APP is also known for its SEO optimization model on platforms such as Appstore, CHplay.
Who needs SEO?
Anyone who wants to reach customers through search engines needs SEO. Whoever you are, as long as you have a website that shares useful articles, or you have a website with a lot of impressive photos and videos, or you own a business location and you want a lot of people. If you know yourself better through search engines, SEO is the job you need to do right away.
The people who use SEO most often are:
Business owners who want to grow their business through search engines.
Managers and sales staff who are looking to increase sales
The people who directly manage the website are day and night wanting to promote their website to more people
Tools to support SEO
There are many software tools that support the SEO process, in this article I would like to introduce to you some popular tools, from here you can develop and learn more other supporting software.
Free SEO support tool
- SEO quake app and web developer
- Google’s Search Console and Analytics
Tools to support keyword research
As you know keyword research is extremely important, you should try to use keyword research tools to support the process of building a set of SEO keywords for your website. Some of the keyword research tools I use often include:
- Google keyword planner
Website Analytics Tool (Audit Website)
Website analysis helps you identify the pros and cons of your competitors’ websites as well as your own. From there, it helps you build an action plan when doing SEO. I often use some of the following tools to analyze websites:
- Screaming Frog
- Website Auditor
Backlink Analysis Tool
I used to share the best backlink analysis tools that I often use, lately I mainly use the following tools:
- Open site explorer
Keyword Rank Checker Tool
This is the first tool that I invest in in my SEO career, because I find this tool extremely necessary. This tool helps me reduce the time I have to check keyword rankings, in addition, some tools can alert me when keyword rankings change.
- Rank Tracker (in SEO Powersuite’s toolkit)
Online SEO support platform
This category needs a fixed monthly budget, suitable for SEO companies with good resources or for SEO PROs.
The tools to support SEO are many, if possible, experience all the tools to be able to choose your companions on the journey of learning and doing SEO.
Who is an SEO expert?
An SEO specialist is someone hired to do search engine optimization for your website. Some of them can work at major online marketing companies while other SEO professionals want to work independently.
Before you hire an SEO expert, you need to have a basic knowledge of how search engines work, as well as the relevant industry terms, to be able to interact and make the right inquiries. for SEO professionals.
Anyone can give you advice on how to optimize your website, but in order for your website to both have attractive content and appear at the top of the search results pages, you should definitely connect with experts. join SEO to receive the necessary support.
Through this, you and I have learned the basic concepts of SEO, hopefully this article will help you have important keys in attracting users to your website.
But if you feel this is a difficult and complex, challenging task, please leave a comment or contact me. Glad to be with you on the journey to learn about SEO.
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